Lexus | IS 350 Hologram

Origami Digital created the CG cars for five Lexus IS 350 commercials, with Imaginary Forces being responsible for all the design work. They were presented at special venues in which they were projected onto three seperate screens to give the audience the appearence of a hologram. Among the special venues was the Third Street Promenade in Los Angeles as well as Times Square in New York City.

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Lexus | IS 350 Hologram